One-to-One Dynamic Publishing
XMPie offer variable-data publishing (VDP) solutions for a wide range of personalised applications. From entry-level print campaigns, to cross media campaigns, XMPie has a range of solutions for different application requirements. All XMPie products share underlying technologies, allowing a seamless collaboration and migration path as your needs grow.
XMPie Desktop VDP Solutions
If you're beginning to think about personalized printing, but don’t know how to start, an easy-to-use desktop product may be for you. XMPie uDirect software provides easy entry into the world of VDP. With uDirect, any Adobe® InDesign Creative Suite user can produce powerfully-personalized, visually-rich one-to-one communications that get each individual’s attention and drive significantly higher response rates to direct marketing programs with one of XMPie’s easy-to-use desktop editions: uDirect Classic, uDirect Studio and uDirect Premier.
The uDirect plug-in’s seamless integration within the design environment lets you exploit Adobe InDesign´s full creative capabilities for both PC and Mac platforms. Put variable text on a curve, display or hide layers, add drop shadows and transparent effects. Utilize copy fitting or autoflow for differing variable story lengths. Immediately see WYSIWYG previews at any stage in the design process.
Why limit personalization to just a name? Increase the relevancy of your documents by personalizing the combination of visuals too. For example, change the color schemes to appeal to a different locale, change type styles per age group, show a picture of a the specific product model each customer purchased or display special offers only to credit card holders. The possibilities are unlimited.
Powerful Server-based VDP and Cross Media Publishing Solutions
If your busy shop requires increased VDP production power or you are looking to implement cross-media capabilities, you will require a more robust solution, leveraging the power of a server. XMPie’s PersonalEffect™ editions offer variable data, cross-media, Web-to-print and marketing analytics capabilities to create, deliver and track highly-effective, one-to-one marketing campaigns spanning print, e-mail, Web and mobile.
PersonalEffect also allows your data experts, designers and production specialists to work within their own disciplines on specific tasks, automatically combining the results into a cohesive one-to-one communication piece with minimal workflow constraints. PE is availabe in either single-server (Solo), or multiple-server configurations (Cluster).
PersonalEffect Solo configurations are perfect for small-to-medium sized businesses, print providers and marketing services providers that are starting out with variable data or cross media or have low-to-medium volumes of one-to-one jobs.
PersonalEffect Cluster configurations enable fail-safe operations and address the stringent requirements of enterprise-class processing needs of even the most complex installations.
Modules available or included for certain configurations and editions are:
- uImage® for image and graphics personalization
- uChart for dynamic charts and graphs
- uStore® for e-commerce-enabled marketing portals
- uProduce™ Marketing Console for analysis and management of one-to-one marketing campaigns
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