Commercial Print
Overview
 Digital technology is fast changing the face of the traditional commercial print sector. From initial customer contact to pre-press, printing, collating and finishing, digital solutions are bringing new benefits to both the printer and customer.
Web-based submission has changed the way that the print industry interfaces and markets itself to its customer base. Printed matter can now be ordered, reviewed and distributed anytime and anywhere, thanks to Internet technology. New digital pre-press and colour management solutions are also radically changing many of the old, manual procedures.
Document Needs
The latest generation of full-colour digital presses now match the standard of four-colour offset printing. The line between the traditional press manufacturers and the new digital print solutions has also become blurred. The new digital presses mean that full colour print on-demand is now a realistic proposition for the first time.
Book Publishing
Overview
On-line book shops - notably Amazon and its numerous imitators - have not swept away the traditional high street book shop. Rather than bringing about the demise of the traditional 'bricks and mortar' book shop, it has breathed new life into the whole sector. Many leading book shop chains are continuing to grow and expand.
Document Needs
The new online players have brought radical changes to the way books are printed, stored and distributed. Many books are now printed at short notice and on-demand. A tour of many leading book printers will show that large warehouses full of stored books waiting to be distributed is now a thing of the past.
New digital presses enable book printers to print right down to an order of one - a far cry from the limitations of offset printing which required books to be printed in runs of at least 2,000. Online book shops can now make full use of back catalogues knowing that as soon as a customer orders, via the Web, the book can be printed and delivered. Turnaround times have been cut from three or four weeks to just a few days. The latest digital print technology means that even chapters from leading books can be reproduced and sent to the customer cost-effectively.
Quick Print / Service Bureau
Overview
Colour has really taken off in a big way. Customers are increasingly demanding full-colour capabilities to produce customer-facing documents, such as sales and marketing literature and Powerpoint presentations.
Document Needs
For the high street quick printer and specialist repro centre, the latest generation of full colour copiers and copier printers are providing valuable new business streams. Traditional, boring black and white is being swept away as customers add colour to a wide range of business documents. With lower costs per copy and far higher quality, full colour is becoming an everyday business communications medium.
The latest networking, workflow and digital storage technologies are also changing the way quick printers work with their clients. Customers can now place orders and deliver even large files remotely to their print and copying suppliers. The ability to store and access documents securely on-line, means that many quick printers are acting as outsourced document management facilities for their clients.
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Our Solutions |
Digital Books
By storing books in a digital archive that facilitates online book ordering, Xerox now offers a
full on-demand book printing solution. Books can be produced instantly, cost-effectively and in
quantities to suit the client - ideal for out-of-print or niche titles. The process digitally captures,
indexes, stores, retrieves, prints, produces and covers books in a turnaround time of less than
48 hours, whether the order is for one copy or one million.
One-to-one marketing
By utilising customer information stored in databases and variable printing techniques, perso-
nalised marketing - messages which target an audience of one - is considered to be one of the
biggest business applications of digital printing. The benefits of talking to customers as
individuals include higher response rates, reduced marketing costs and increased customer
loyalty.
Global Distribution
Printed material can be delivered directly to customers wherever they are in the world. By
using the Internet for remote printing and delivery, the distribution and management of
documents can be handled on a global basis, fast, efficiently and securely.
Internet Delivery
Document delivery via the Internet can be tailored to suit the customer's market and workflow.
Mission-critical applications can be accepted in various print stream formats allowing busines-
ses to talk on a one-to-one basis with their customers.
Just in Time Documentation
Digital technology can support mass customization of product manuals, warranty cards and
other documentation. Profits can be increased by shifting from make-then-store to make-on-
demand.
Proofing Solutions
Companies involved in creative work have various points in their workflow where proofing is
needed. These vary from colour checking and matching to the verification of design elements
and text. By utilising the latest digital technology, fast and accurate proofing solutions are
available to suit all requirements.
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